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Study Resources: Principles of Marketing
A study plan and list of online resources for the Principles of Marketing exam.
The CLEP Prepare for an Exam page offers recommended practice and study resources to help you review the material and get ready for your exam.
The following resources compiled by CLEP test development committees and staff are exam specific and may help you prepare. However, none of these sources are designed specifically for CLEP exam preparation. College Board has no control over their content and cannot guarantee their accuracy.
| Author(s) and Title |
|---|
| Armstrong and Kotler, Marketing: An Introduction (Pearson) |
| Boone and Kurtz, Contemporary Marketing (Cengage Learning) |
| Kerin and Hartley, Marketing (McGraw-Hill/Irwin) |
| Kotler, Armstrong and Balasubramanian, Principles of Marketing (Pearson) |
| Lamb, Hair, and McDaniel, MKTG (Cengage) |
| Lascu and Clow, Marketing Frontiers: Concepts and Tools (Atomic Dog) |
| Cannon, Perreault, and McCarthy, Basic Marketing: A Global Managerial Approach (McGraw-Hill) |
| Pride and Ferrell, Foundations of Marketing (Cengage) |
| Grewal and Levy, Marketing (McGraw Hill) |
| Solomon, Marshall, and Stuart, Marketing: Real People, Real Choices (Pearson) |