Study Resources: Principles of Marketing

A study plan and list of online resources for the Principles of Marketing exam.

Principles of Marketing Exam


These resources, compiled by the CLEP test development committee and staff members, may help you study for your exam. However, none of these sources are designed specifically to provide preparation for a CLEP exam. College Board has no control over their content and cannot vouch for accuracy.

Most textbooks used in college-level principles of marketing courses cover the topics in the outline given earlier, but the approaches to certain topics and the emphases given to them may differ. To prepare for the Principles of Marketing exam,

it’s advisable to study one or more college textbooks, which can be found in most college bookstores. When selecting a textbook, check the table of contents against the Knowledge and Skills Required for this test. Please note that textbooks are updated frequently; it’s important to use the latest editions of the textbooks you choose. Most textbooks now include study guides, computer applications, and case studies. These learning aids could prove useful in the understanding and application of marketing concepts and principles.

You can broaden your understanding of marketing principles and their applications by keeping abreast of current developments in the field from articles in newspapers and news magazines as well as in business publications such as The Wall Street Journal, Business Week, Harvard Business Review, Fortune, Ad Week, Advertising Age, Marketing Today, Marketing Week, and American Demographics. Journals found in most college libraries that will help you expand your knowledge of marketing principles include Journal of Marketing and Journal of the Academy of Marketing Sciences.  Books of readings, such as Annual Editions: Marketing, also are sources of current thinking.

A recent survey conducted by CLEP® found that the following textbooks are among those used by college faculty who teach the equivalent course.

Armstrong and Kotler, Marketing: An Introduction (Pearson)

Boone and Kurtz, Contemporary Marketing (Cengage Learning)

Kerin and Hartley, Marketing (McGraw-Hill/Irwin)

Kotler, Armstrong and Balasubramanian, Principles of Marketing (Pearson)

Lamb, Hair, and McDaniel, MKTG  (Cengage)

Lascu and Clow, Marketing Frontiers: Concepts and Tools (Atomic Dog)

Cannon, Perreault, and McCarthy, Basic Marketing: A Global Managerial Approach (McGraw-Hill)

Pride and Ferrell, Foundations of Marketing (Cengage)

Grewall and Levy, Marketing (McGraw Hill)

Solomon, Marshall, and Stuart, Marketing: Real People, Real Choices (Pearson)