Principles of Marketing
The following sample questions do not appear on an actual CLEP examination. They are intended to give potential test-takers an indication of the format and difficulty level of the examination and provide content for practice and review. For more sample questions and information about the test, see the CLEP Official Study Guide.
Question 5 of 7
A statement most consistent with the philosophy of the marketing concept would say that the key to success is
A.
innovative product development
B.
a persuasive sales force
C.
an experienced team of marketing managers
D.
customer satisfaction
E.
minimization
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CLEP® Principles of Marketing Examination Guide
The Principles of Marketing exam covers consumer and organizational markets, marketing strategy, and the marketing mix.
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