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Principles of Marketing

The following sample questions do not appear on an actual CLEP examination. They are intended to give potential test-takers an indication of the format and difficulty level of the examination and provide content for practice and review. For more sample questions and information about the test, see the CLEP Official Study Guide.

Question 2 of 7

In the marketing research process, firms often gather and analyze secondary data rather than
primary data because secondary data

  • A.

    is more readily available and less expensive to collect than primary data

  • B.

    provides more detailed information about consumer preferences than does primary data

  • C.

    is easier to analyze than primary data

  • D.

    is limited to internal sources, while primary data includes external sources as well

  • E.

    can be more readily adapted to individual needs

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